Available for select engagements — Riyadh / Remote

Turning raw data into decisions your business can act on.

I'm a Data Analytics & Business Intelligence Architect — over a decade designing enterprise data warehouses, star-schema models, and automated reporting systems that hold up under real scrutiny, for global telecom and enterprise teams.

10+ yrsEnterprise BI & analytics
£1.5MRevenue recovered via auditing
15+Source systems unified
Quarterly Revenue RecoveryLive model
Reporting cycle time
−80%
↓ after automation rollout
Power BI·Azure·DAX Modeling· SQL Server·Star Schema·ETL / ELT· Looker Studio·Python·Data Governance· Power BI·Azure·DAX Modeling· SQL Server·Star Schema·ETL / ELT· Looker Studio·Python·Data Governance·
Core expertise

Specialized in enterprise data architecture and business intelligence.

Three disciplines I return to on every engagement — structure, measurement, and communication.

01

Data Warehousing & Star Schema Modeling

Designing and implementing scalable warehouse architectures using dimensional modeling to centralize enterprise data and enable fast analytical queries across complex business domains.

Kimball methodologySQL ServerAzure Synapse
02

KPI Frameworks & Performance Reporting

Developing KPI frameworks and automated performance dashboards that translate business objectives into measurable metrics — enabling data-driven decisions at every organizational level.

OKR alignmentAutomated refreshGovernance
03

Data Visualization & Executive Reporting

Creating compelling visual narratives and executive-level reports using Power BI, Looker Studio, and advanced DAX modeling to communicate complex insight to stakeholder audiences.

Power BIDAXStorytelling
Proven track record

Measurable outcomes, not vanity dashboards.

£0

Revenue recovery

Telecom network auditing
0%

Cut in reporting cycle time

Automated reporting rollout
0

Source systems unified

Enterprise ETL consolidation
Key competencies

Core skills driving data-driven transformation.

Data Warehousing & Star Schema Modeling KPI Frameworks & Performance Reporting Data Visualization & Executive Reporting Reporting Automation & Process Optimization Stakeholder Collaboration & Requirement Gathering Data Quality, Governance & Reporting Accuracy SQL & DAX Optimization Power BI Service Administration
Featured projects

Selected work demonstrating technical depth and business impact.

Enterprise Power BI & Cloud Analytics Hub

A unified BI platform integrating multiple data sources with automated reporting, real-time dashboards, and predictive analytics for executive decision-making.

Power BIAzureSQLDAXPython

Data Warehouse & ETL Pipeline Architecture

Architected a warehouse using star schema modeling with robust ETL pipelines, consolidating 15+ source systems into one analytical platform supporting real-time reporting.

Warehouse DesignStar SchemaETLSQL

Automated Reporting & Process Optimization

Deployed an enterprise-wide automated reporting system that cut manual reporting cycle time by 80% and improved accuracy through standardized governance frameworks.

AutomationGovernanceQA
See all projects
New · Data Hub

Upload a dataset. Query it with SQL. Right in your browser.

A live playground for exploring data the way I do — with the Power BI connect layer landing next as part of the roadmap.

Upload & get instant analysis

Drop in a spreadsheet and get an automatic summary — stats, insights, and charts — plus real SQL if you want to dig deeper. Nothing leaves your device.

Power BI connect — coming soon

Hosted datasets with a proper SQL endpoint you can plug straight into Power BI. Currently in build, tracked openly on the Data Hub page.

Open the Data Hub
Let's talk

Let's optimize your data infrastructure.

Whether it's warehouse architecture, enterprise data centralization, or automated reporting — I bring proven expertise to complex technical challenges.